Do you want to improve app store rankings and get more people to download your app? If so, then you need to learn about the App Store Optimization or ASO.
Forrester Research conducted a survey that showed that the majority of mobile phone users discover new apps by browsing and searching through the various app stores. This is a store such as Google Play and the Apple App Store. About 63% of iOS apps found by browsing the app store and around 58% of Android applications are found that way too. Therefore, we can conclude that the search app store is how most of the mobile app development can be found. This means that you need to perform work on search optimization application to get the application you rank high in the search results pages of the app store. That is how you will get more app downloads by people as well.
Forrester research
What is App Store Optimization?
App Store Optimization, or ASO for the short term, similar to search engine optimization (SEO). The difference is that the ASO relates to optimizing your app store ranking so they will rank well in the search engines that store. SEO focuses on ranking well in regular search engines such as Google. But the purpose of each is the same, namely to bring more targeted traffic to a web page or a page list. To search optimization applications, this means that to get more downloads of quality applications from people who are interested in them.
WHAT FACTORS WILL AFFECT YOU APP STORE RANKINGS?
The App Store search engine has an algorithm like a traditional search engine. These algorithms determine what app store ranking. But you can not expect to find the same algorithm used for Google Play and the Apple Store. Each unique algorithm; However, some universal factors rank among all the algorithms.
DOWNLOAD APP QUANTITY
The more people who download the iOS or Android app, the higher you will rank the app store. However, you still need to optimize your app store ranking in early so you can get download this app. Once your app store optimization practice well and get the download, you will get a better ranking in the search results page application stores. Then you will get more downloadable applications on top of the other. Employers article will help you to drive more downloads with
APP DOWNLOADS MUST BE CONSISTENT
People should be consistent download your application to reach the app store rank higher. If you have downloaded a low consistency level, this will not necessarily hurt your search rankings. But if you can raise the level of consistency of your downloads, it will greatly improve the search rankings of your application list.
CRITICISM AND RATINGS
When people read the feedback and ratings from an application list, they immediately assume it is the experience of the person using the mobile application. If you see a list with a more positive assessment and feedback, then it must mean it is a good application. As a startup entrepreneur, you have to encourage people to leave feedback and ratings for your application after downloading them. If there is a negative review, work to resolve any problems that users have. It is better to get a user review for this field will allow you to fix a bug in the application before the official release or update. If you can get enough positive ratings on an application list, the more people will feel motivated to click on it every time they see it in their search.
TOTAL uninstall
When someone downloads your app, they can easily uninstall it from their mobile devices. When you log into the admin control panel of your app store account, you’ll see the number of uninstalls that you have per listing. A high level uninstalls will show that people do not like your application. This will cause you to lose your ranking App Store. To reduce the chance of this happening, you need to write an accurate description of the application in the Apple App Store or Google Play Market. You can also enable beta testing of mobile applications before it will be officially released to stores. The uninstall will not count if it is a test application.
Although reducing uninstalls good for search rankings of your application, it was not exactly part of the marketing strategy ASO. App Store Optimization will ask you to create a positive user experience that will improve mobile app engagement, providing positive customer service, and the right of your market listing. Below we will talk about the actual actions you can take to improve application optimization and rank your mobile app store
APP STORE OPTIMIZATION TECHNIQUE
KEYWORD RESEARCH
App Store keyword optimization is the main part of the ASO. You need to know the keywords that people use to search the app store for mobile applications like yours. Then you can integrate these keywords into descriptions and other areas of your listing page. That way, the search engine’s application store will detect these keywords from your list when they are looking for and then show your app on search results pages. But first, you must have the application search optimization strategy for how you will put them on your list. Do this before submitting the list for review.
Keywords must have three things: Relevance, Competitiveness, and Volume.
Keywords should be relevant to what the target audience typically looks for.
Keywords should rank well in the search engine’s application store.
Many people need to search for that keyword.
TITLE
Based on keyword optimization store your application, you must have found the main keywords that give the best results. These are the keywords that should be included in the title of your startup applications. Search crawlers are likely to see more content titles of the content descriptions. If the keyword is found in the contents of the title, it would rank much higher listing when searched. Statistics show that your app store ranking will be increased to 10.3% if you include keywords in the title list.
Although keywords can be strong, not too thick your list with them. The search algorithm can detect if you’re trying to do keyword stuffing. It is the same way that Google can detect when you are doing SEO for your website. App Store Optimization no different when it comes to keyword stuffing.
The Google Play Market allows titles to have up to 30 characters and the Apple App Store allows titles to have up to 255 characters. While you might be able to search aggressive application optimization and the stuff more keywords in the title of the apple, you just have to limit the number of keywords heading 2 per listing.
DESCRIPTION
Google Play listing a different description of the Apple App Store. In the Google Play listing, the algorithm looks at the description of the application to find keywords. Apple’s App Store has the actual keyword field where keywords entered. So which is better?
Because Google Playlist lets you enter up to 4,000 characters in the description box, this will allow you to use a lot of keywords rich there. Remember to use keywords quality while still making the content easy to read and relevant. the algorithm can detect if you just enter the words there or overusing them.
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